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To make hers, mother JoJo Cohen turned to her shut good friend, the late designer L'Wren Scott.

You've probably been by the bride's side serving to, planning, and lending invaluable recommendation along the finest way.

Don't be afraid of something oversized—the large bow of this gown will flatter small busts, and make waists and arms seem petite as compared.

Opt for a well-cut, flowing sundress in a breathable fabric—and pair with dressy sandals to drag the look together (while still feeling snug on the sand!).

In years gone by, being mother of the bride has meant frumpy frocks and ill-fitting dress fits, however no more!

A purple lace Erdem gown, embroidered with pink and crimson blooms, paired completely with this fashionable mother's half-up, half-down hairstyle.